Are you just joining the SEO (Search Engine Optimization) bandwagon because it’s what people talk about these days? Then you should have probably heard from them that it certainly has its own advantage. That’s why you also want the same for your page.

It’s also important and interesting to know what SEO can do to your website. As a website owner – it’s good to be updated with what’s the latest but it’s also important to understand what SEO is all about.

First all, what is SEO? This is a process where a website’s presence is made more visible in search engines by SEO Philippines. Why is this beneficial?

Traffic, traffic, traffic! – We’re talking about the good kind of traffic though – website traffic! When you own a page, what do you want from it? If you don’t have a goal for your website, you should seriously should have one now!

Your website is a representation of your brand online. Thanks to the proliferation of smartphones and better connectivity, people can do searches wherever they are on the tips of their fingertips.

To be in the internet – it would be a waste of business opportunity if people do not feel your presence there. How can that be done? By driving website traffic to your page! SEO has the ability to do that.

When your target user types a search on the internet, you would want to top the search engines. If you have a lot of competitors in your field and there are at least 10 pages that comes up in the search – would the user go through all of that?

Of course not, they would only check the first few ones and that’s where you want your website to place in searches. To lead the searches is crucial, people have short attention spans and they would only click the first few ones on the results. 

Being an authority in the industry. – This is also related to having lots of web traffic. When your page is on the top of the search list, people associate that with a brand having authority and being trustworthy.

These websites are on top because they have developed authority. They are the go-to pages. That’s an impression you would want people to have on your website. You want to be the trusted brand.

Maintaining your competitiveness in the market. – If you are not alone in your industry (which is most likely), some of your competitors may have implemented SEO already.

And if they are into SEO already, that’s a definite advantage for them. You may have the same business offerings, but they might be ahead of the game because of SEO. An SEO expert Philippines can help you maintain your competitive edge. SEO will help you still becoming visible to your target market even when you are online.

One of the best ways for businesses to optimize a page is implementing SEO (search engine optimization). This way your page will be easier found in search engines.  One way of achieving that is creating SEO friendly articles.

You may ask, what is that? How can you make your articles SEO friendly? Is that possible without compromising the content quality? Of course! Here are a few tips that you could use in creating great content and at the same time articles that reflect great SEO.

Understanding your market. – Who are your readers? Who are your target audience? Try to put yourself in their shoes, and imagine what they would want to see and read. What will make them click? What will make them say, “Wow! This is a useful article?”.

After coming up with the topic, write the article with the related SEO keywords in place. Do take note to include the most relevant keyword in the title though. Just a word with caution with the keywords, make sure they are still related to the article. The content with keywords should still have an organic feel to it.

Setting the tone of your contents. – It’s also important to incorporate a “personality” to your articles. People tend to engage more if they feel there is a personality behind the articles. It makes the articles less robotic and unfeeling. It gives the reader also a feeling of familiarity.

Give the readers something to connect to. Engagement on your website will increase when people feel they are being listened to or they can relate with what they read. However, be wary also of the personality you build.  When it’s fake, people will see through it. Set the tone also which is appropriate to the industry you are in.

Using images correctly. – Images are technically a separate aspect but it can be part of your articles. Images help readers visualize your content. With the appropriate image used along with your article, your readers tend to be more interested. Visual images explain your point further.

In an SEO point of view, images are of great use also. When you put alt text in your images, they will appear in searches too. That’s something you would want as well.

What did we learn here? When you incorporate SEO in your contents, the quality of your articles doesn’t have to suffer. It’s all about balance and understanding how to employ the SEO techniques. With these tips, you can still have great articles and at the same time incorporate SEO.