You can actually use search engine optimization (SEO) on you content. One of the common misconceptions on using SEO on articles is making the contents suffer. That’s not true at all. It’s possible to have quality content even with SEO.
You want your articles to drive traffic to your website and you can when you use SEO effectively. How do you maintain topnotch content with SEO then? This short, quick to the point guide will show you how:
Being purposeful with what you write about. – Great content is still king. It’s not about churning article after article with thin content. It’s not about quantity – think about the quality of your content.
Provide articles that are interesting and useful to your target market. When writing, ask yourself if your content is worth sharing. Do the readers have something to take away when they’ve read what you’ve written?
Reading your content should be worth their time. When they appreciate what they read, there is a tendency to share it to the people they’d know who would be interested in it also. That’s a way of widening your audience already.
And if you keep them interested with your content, you bet that they will return again in the future. Create meaningful content to make your target market stay.
Understanding the power of images. – Putting up images along with your article makes your content more attractive. Not only that, visual people are hooked more because of what they see.
Using appropriate images also invites people to check out your content. When you use the right images, you can even evoke the right emotions from your readers.
However, what you may not know – images can also come up in search engines. They will come up if you know how to do it. Putting the related text in the image’s alt text allows the image to come up in searches. Don’t miss that opportunity, maximize what you can do with your content’s images.
Using headers and subheaders. – When your readers skim through the page, make sure their eyes get caught on certain words you want to focus on. Using headers and subheaders allows you to emphasize on words that you want readers to see.
People would automatically zero in on the texts on the page that stands out. It also helps search engines find the words you are focusing on.
These are just some of the few tips you can use to improve your content. Remember, SEO is not the enemy. Just make sure you employ and understand the steps correctly to get positive results.