One of the best ways for businesses to optimize a page is implementing SEO (search engine optimization). This way your page will be easier found in search engines. One way of achieving that is creating SEO friendly articles.
You may ask, what is that? How can you make your articles SEO friendly? Is that possible without compromising the content quality? Of course! Here are a few tips that you could use in creating great content and at the same time articles that reflect great SEO.
Understanding your market. – Who are your readers? Who are your target audience? Try to put yourself in their shoes, and imagine what they would want to see and read. What will make them click? What will make them say, “Wow! This is a useful article?”.
After coming up with the topic, write the article with the related SEO keywords in place. Do take note to include the most relevant keyword in the title though. Just a word with caution with the keywords, make sure they are still related to the article. The content with keywords should still have an organic feel to it.
Setting the tone of your contents. – It’s also important to incorporate a “personality” to your articles. People tend to engage more if they feel there is a personality behind the articles. It makes the articles less robotic and unfeeling. It gives the reader also a feeling of familiarity.
Give the readers something to connect to. Engagement on your website will increase when people feel they are being listened to or they can relate with what they read. However, be wary also of the personality you build. When it’s fake, people will see through it. Set the tone also which is appropriate to the industry you are in.
Using images correctly. – Images are technically a separate aspect but it can be part of your articles. Images help readers visualize your content. With the appropriate image used along with your article, your readers tend to be more interested. Visual images explain your point further.
In an SEO point of view, images are of great use also. When you put alt text in your images, they will appear in searches too. That’s something you would want as well.
What did we learn here? When you incorporate SEO in your contents, the quality of your articles doesn’t have to suffer. It’s all about balance and understanding how to employ the SEO techniques. With these tips, you can still have great articles and at the same time incorporate SEO.